Xplor Gym Blog: Growth

Marketing

05 March 2024

17 min read

How to start a fitness blog for your gym

by Xplor

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

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Marketing

27 February 2024

22 min read

Guide to creating gym marketing strategies & plans

by Xplor

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

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Retention

20 February 2024

11 min read

The importance of member retention for gyms

by Xplor

Never underestimate the importance of member retention for gyms and fitness clubs. If you can keep members coming back for longer, you’ll see consistent and reliable income. And ultimately increase the profitability of your business.

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Growth

13 February 2024

7 min read

Looking beyond the buzzwords

by Xplor Gym

Even for independent gyms, embracing digital tech is a game-changer. Find out why and how to strengthen your business.

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Management

05 February 2024

14 min read

15 winning fitness business ideas for 2024

by Xplor

People love new. New products at the supermarket. New clothes for the new season. And new ways to get fitter and healthier.

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Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Xplor

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

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Management

22 January 2024

16 min read

Gym automation: How does your business measure up?

by Xplor

Transform how you manage your business. Get set and see how you measure up with 7 gym automation ideas to fuel growth.

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Management

15 January 2024

9 min read

Gym membership price matters: what’s the average cost of a gym membership?

by Xplor

Understand average membership prices, how much big chains charge, and how to price membership packages.

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Growth

08 January 2024

13 min read

13 fitness event ideas to boost business in 2024

by Xplor

Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2024.

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02 January 2024

10 min read

Keep your gym members motivated beyond January

by Xplor

7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.

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Growth

06 December 2023

23 min read

24 fitness trends for 2024

by Xplor

From wellbeing to 24/7 opening, get a rundown of the top fitness industry trends you need to know about.

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Marketing

29 November 2023

15 min read

Gym branding: The secret to a powerful fitness business

by Xplor

Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.

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