In March 2020, the world went into a lockdown that forced gyms across the globe to close their doors to members indefinitely. In an instant, gym-goers lost their access to familiar routines and fitness professionals faced the unprecedented challenge of finding a way to allow their members to continue their exercise habits.

A wave of worry washed over the fitness industry: how do we keep members engaged to continue to exercise with us, so that they don’t cancel their membership? 

It’s crazy to think that my business is now online and not in the gym. Being able to offer an online service in a time of crisis has been a game-changer.

All of a sudden we’ve opened up to a whole new demographic in our location.

Patrick – RXGym
Xplor Gym On Demand Workout and exercise videos for virtual training

Driving brand loyalty through a more connected fitness experience

On Demand can boost engagement and, when combined with a branded fitness app, can preserve brand loyalty long after exercisers have left the gym floor.

Article by Xplor Gym

First published: 29 February 2024

Last updated: 04 March 2024